As the worldwide popularity of InstaLay continues to grow, its latest major market is Australia where it will very shortly be available through the Carpet Call Group chain of stores, with outlets in all main cities.
Founded in 1975 by Managing Director, Jim Smith, Carpet Call Group has grown from one small store in Brisbane to a major network with 140 stores and a turnover of AU$300m. Today it is one of the most successful and recognisable retail brands in Australia.
“We are delighted that Carpet Call Group will now be stocking InstaLay,” commented InstaFloor SA Managing Director, Duonne Erasmus, “and believe their nationwide coverage, high profile and commitment to excellent levels of customer service will all help InstaLay to become firmly established in Australia.”
Carpet Call Group expects InstaLay to be particularly popular for use with its laminate flooring ranges, where its adhesive membrane will enhance the integrity of the click joints, while its acoustic properties will dampen the sound normally associated with walking on laminate floors.
Carpet Call Group also stocks timber, LVTs, vinyl and floating floors so InstaLay, with its speed and ease of installation, will provide the ideal underlay solution for their range of floor coverings. They have already begun to promote InstaLay’s benefits to the Australian market and it is now on their website www.carpetcall.com.au/news/instalay-1